Dr. Vinay Sharma working as an Associate Professor with DoMS, IIT, Roorkee has around 22 years of Experience in the areas Business Opportunity Development, Market Development, Spiritual Orientation for Market Prosperity Development and Teaching for past Fifteen years. He has worked with organizations in the fields of Media, Information Technology and Social Development along with having worked with the largest read newspaper of the World. He designed a model recognized by the name “Affordability for the Poor and Profitability for the Provider”, proposed the concept of Public Spiritual Partnership, compiled a book on management education and has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler’s Principles of Marketing. He is associated with bodies like HDCA and NAPSIPAG (as a founding member). Has also worked with of Ganga River Basin Environment Management Plan a pan IIT project.